FounderCulture Pro Tip: This section is curated by DROdio, a Scaleup Founder. ☎️ Contact DROdio if you’d like him to work directly with you to apply this template to your company.

• This is the most important page in The Unicorn Project. Learn why:

Vision: [Describe why your startup exists]

This is why [The Unicorn Company] exists

• FounderCulture Pro Tip: Your Vision is very different from your Mission. Here’s how:

Mission: [Describe how you’re executing on your vision today]

This is how we’re executing on our Vision today

North Star Metric: [Describe how you’re measuring the progress of your Mission to achieve your larger Vision]

This is how we’re measuring the progress of our Mission to ultimately achieve our larger Vision

Strategy: [Describe what you’re doing]

We will use our [unique assets] to minimize our [unique weaknesses] so we can achieve our [mission] with maximum effectiveness

• **The Kernel:**
  • Diagnosis (define the challenge): [What’s the big challenge?]
  • Guiding Policy (overall approach to overcome the challenge): [What is your unique overall approach to overcome the challenge?]
• Where will we play: [What industries / verticals / spaces will you compete in — and not compete in?]
• How will we win: [How will you win in those spaces?]
  • What is our unfair advantage? [What do you have that nobody else has that will make you win?]
• What capabilities must we have:
  • List the capabilities you must have in order to win

Our Product Vision:

[What is the subset of your Company Vision that specifically relates to your product?]

Our Ideal Customer Profile:

[Who is your ICP?]

Our Personas:

• [List each of your Personas]

  Objectives & Key Results (OKRs):

  FounderCulture Pro Tip: This section is curated by Raluca and Bogdan, the co-founders of Nestor, an OKR platform. ☎️ Contact them if you’d like to try using Nestor with your company.

  FounderCulture Pro Tip: Learn more about how to use OKRs in your company

  OKRs are the execution engine for your strategy, and how you align the day-to-day work an employee does all the way up to the Mission and then Vision of the company, so they’re important for alignment. Most Founders over-complicate things. Learn more about how to do them at a stage-appropriate level.

  • 🟩 How to Use OKRs Effectively
  • 🟩 Turning Speed into Velocity: Your Vision, Mission, Values & OKRs
  • 🟩 Profile: Ally for OKRs + Vetri's OKR pro-tips (and mistakes to avoid)
  • 🟨 Aligning Your People: OKRs / 4DX / V2MOM etc
  • 🟨 12/8/21 Effective Use of OKRs w/ Dipti & Sue (and tying them to Vision, Mission & Strategy)
  • 🟨 Specific Example: How FounderCulture uses Ally for OKRs
  • 🟦  12/9/21 Workshop: Administering OKRs
  • 🟦  Watch the LEVEL team apply OKRs in a coaching session with DROdio

  OKR Templates

Underpinning it all: Our Shared Values