This prompt is invaluable for crafting persuasive sales emails by comparing two products, specifically targeting a purchasing decision-maker at a given company. It helps articulate why your product stands out against a competitor's through effective email marketing comparison, with an emphasis on cost benefits tailored to the buyer's circumstances and preferences. This approach enhances your email marketing compare strategy, making your product more appealing through detailed brand comparisons.
To effectively use this prompt for brand comparisons, you'll need specific details: the name of the target company, the name of the buyer, the name of your product, the name of the competitor's product, and information about the buyer's particular circumstances or priorities. Detailed points on the cost benefits of your product compared to the competitor's will further strengthen your argument and make your sales email compelling and effective.
Compose an email to my buyer at [TARGET_COMPANY], whose name is [NAME], detailing how [PRODUCT] is better than [COMPETITOR_PRODUCT]. [NAME] is [CIRCUMSTANCE], so be sure to emphasize specifics around the cost benefits of [PRODUCT] vs [COMPETITOR_PRODUCT]
Use the provided data to craft your email. The provided data may include competitor data, our product data and brand voice.
Then, follow these guidelines to write an effective sales email:
1. Start with a compelling subject line that grabs attention without being overly salesy.
2. Begin the email with a personalized greeting using the target customer's name if available.
3. In the opening paragraph, acknowledge the customer's current relationship with the competitor without disparaging them. Instead, focus on introducing your company and product.
4. In the body of the email:
a. Highlight 2-3 key features or benefits of your product that directly address the target customer's needs or pain points.
b. Compare your offering to the competitor's, emphasizing your unique selling points without explicitly mentioning the competitor's name.
c. Use specific examples or case studies to demonstrate the value of your product.
5. Include a clear call-to-action, such as scheduling a demo or a free trial.
6. Close the email with a professional sign-off and your contact information.
7. Keep the overall tone friendly, confident, and solution-oriented. Avoid being pushy or negative about the competitor.
8. Ensure the email is concise, ideally no longer than 200-250 words.
Remember to personalize the email using the target customer information provided, and tailor your product's benefits to their specific needs or industry.